Writers, especially those who dabble in the freelance industry, often find themselves writing for niche audiences. They discover that various industries are sorely lacking in useful written material. And, that lack creates an interesting opportunity for those writers who are willing to learn about complicated topics.
The finance industry is particularly interested in finding people who know about the inner workings of money and all that we do with. Of course, it would be easy for a writer to sign up for one of the many CLE Credit Webinars for a better grasp on the legal side of credit and finance. Some research could share how to protect assets, handle inherited IRAs, or understand a creditor’s perspective on bankruptcy. But there are some easier methods to landing that finance writing job and creating great financial blog posts.
The Benefits of Financial Blogs for Your Clients
Financial blogs enable your clients to put their personalities and expertise on display. This enables them to garner more clientele and even grab referrals from current clients. And, those who blog regularly have a tendency to attract more clients that fit their personal goals.
When a writer considers applying for a financial blog position, there are a number of things he/she will need to keep in mind. Specifically, it is essential to recall the import of identifying the target audience. The more narrowly defined the audience, the easier it will be to ensure that the pieces written will come across as personable and friendly.
Obviously, understanding the target audience is key to all forms of writing. However, some of the following advice will be more specific to the industry. Here are the keys to catching that financial blogging job you’ve been hoping for:
- Answer the “What’s in it for me?”- People are very ego-centric. And, since everybody’s busy these days it seems relevant to show them right off the bat how they will benefit from the services offered. As long as people landing on the blog find the information exciting and useful for improving their financial situations, they will read what you write.
- Titles and headings have to be catchy- Make your word choices strong and be certain that your headings and titles reveal your main points. A great suggestion here is to include your “What’s in it for me?” focus in the title. These have a tendency to grab the attention of people who would otherwise only skim blogs. Learn more about writing good headings.
- Create an incentive for sharing- When your client hires you to write a financial blog, undoubtedly the goal is to gain new business for the company. This means getting contact information. So, when trying to help foster relationships, see what your client can offer as an incentive for people to provide them with that information. Don’t ask readers for more than their email address, people get bothered when they are asked too many questions. But, once your client has an email address there’s another lead that didn’t exist before.
- Don’t neglect the keywords- SEO is a serious business. Make sure to dialogue with your client about the types of keywords to include in your posts. Help them consider the search terms people in their target audience would most likely utilize. This will help users find the blogs you write and thereby generate more leads for your clients. Click this for SEO tips.
- Choose your words carefully- We live in an instant gratification era. People will back right out of a blog that seems overly verbose. Instead, make every effort to be direct and concise with each blog you write.
These are just a few ideas to help get you started. You can get more information here.